When it comes to privacy compliance, who you work with matters. Verification startup Neutronian just released a new score for...
Publishers
Success in the first-party web is based first and foremost on relationships, quality and trust, neither of which are improved...
"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
Maybe the fears started after that half-second cowboy twerk in an Applebee's spot that ran on CNN's split screen the...
While cookies are still in play, publishers are using first-party data products to draw business from advertisers eager to test...
Beginning in the summer of 2020, social media platforms including Facebook, Instagram and YouTube--as well as Pinterest, Twitter and even...
For nearly a decade, the digital advertising ecosystem has been dominated by a handful of social media platforms, whose data-rich...
Advertisers often talk about supporting Black- and minority-owned media companies. It’s Mark Prince’s job to help them turn those pledges...
Television has long been one of the most transparent advertising channels. Likewise, programmatic advertising has always offered buyers incredible detail...
Google Ad Manager (GAM) was out of commission for about three hours Thursday evening across web, app and video inventory....