It’s supply-side platform week for Unified ID 2.0. On Tuesday, PubMatic signed onto the initiative, one day after Magnite and...
pubmatic
This SSP is going IPO. PubMatic is gearing up for a proposed $ 75 million initial public offering after filing...
Amid a wave of speculation that ad-tech companies were poised to try their chances in the public markets, PubMatic confirmed...
The global pandemic made PubMatic CEO Rajeev Goel think long term. The ad exchange – with a balance sheet strong...
Late last year, Havas Media began formalizing rules for how it works with SSPs and exchanges. The rules required them...
Supply-path optimization (SPO) lets buyers find the best way to access the inventory they want. But the next stage of...
The first rule of ad fraud: If it can be spoofed, it will be spoofed.Bad actors are pretending to be...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium.In the early days...
“The Sell Sider” is a column written by the sell side of the digital media community.Today’s column is by Jeff Hirsch, chief marketing officer and...
If Rubicon Project officially goes on the selling block, what are its prospects? The company, which has hired Morgan Stanley...