What’s The Latest For Blockchain In Ad Tech?

Blockchain advertising technology has been surfing a hype cycle that’s brought blockchain and cryptocurrencies to mainstream attention. But are blockchain companies ready for the spotlight? And what work needs to be done before marketers or publishers can begin buying and selling media on blockchain-based platforms? “It reminds me of early days of programmatic when differentContinue reading »

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In the Age of AI, Publishers Need Authenticated Audiences

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Manny Puentes, founder and CEO at Rebel AI. Though Facebook has only recently come under fire for fake user profiles on its platform, the problem of fake profile data has long plagued programmatic mediaContinue reading »

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NYIAX And Rebel AI Team Up To Support A Blockchain Ad Model

The blockchain-based advertising marketplace NYIAX on Friday announced new leadership appointments and a partnership with Rebel AI, another blockchain ad tech startup, as it looks to scale. Bill Wise, the CEO of Mediaocean, has gone from a NYIAX adviser to executive chairman of the board and Richard Bush, formerly the company product chief, is beingContinue reading »

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In The GDPR Era, Publishers Also Need A Data Opt-Out

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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Manny Puentes, founder and CEO at Rebel AI. The average page load on an ad-supported website includes 172 network requests just for advertising, according to recent research. That’s 172 opportunities for a publisher’s audienceContinue reading »

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Bidders Must Value Brand For Publisher Alliances To Succeed

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Manny Puentes, founder and CEO at Rebel AI. Every time we shop, we make the decision to purchase either a brand item or its generic equivalent. We assume generic laundryContinue reading »

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Ads.txt: A Web 1.0 Solution To A Web 3.0 Problem

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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Manny Puentes, founder and CEO at Rebel AI. A certified letter might make its way through a number of post offices as it travels from Point A to Point B, but neither the senderContinue reading »

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The Marketer’s Guide To Blockchain

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Blockchain, an unmodifiable and unbreachable digital ledger, was conceived 10 years ago to support the cryptocurrency bitcoin. But it has since seeped into new categories, jumping from finance to health care and, more recently, digital advertising. It’s doing so with the backing of big companies like IBM and Comcast, as well as smaller startups likeContinue reading »

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