Facebook this week detailed new tools via its Data for Good initiative that are aimed at providing the necessary datasets...
Recovery
During an undeniably challenging year for the entire travel industry, Tripadvisor debuted a brand relaunch despite the global pandemic that...
AUCKLAND, Today: NZ’s media sector looks set to cautiously emerge from the Covid slump, and is well positioned to report...
SYDNEY, Today: An annual report by US research agency PQ Media reports that global adspend is projected to grow 5.9%...
Following a tough second quarter, the Out of Home Media Association of Aotearoa (OOHMAA) have reported some positive news –...
AUCKLAND, Today: Following a tough second quarter, the Out of Home Media Association of Aotearoa has posted Q3 revenues of...
After a tough Q2, McDonald’s sees an opportunity to grow market share and accelerate recovery by bolstering its marketing spend....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rose-Tinted Glasses CMOs may be overly optimistic about the...
America’s reopening is well under way, for better (Yay, economy!) or for worse. (Coronavirus cases are spiking across numerous states.)...
Ninety-five percent of marketers have changed their 2020 marketing plans since March, according to a Dentsu Aegis Network survey, reflecting...