Just before Google Chrome postponed its phaseout of third-party cookies until late 2023, publishers and advertisers were both optimistic and...
Report
Oreo is increasingly prepared for existential threats from space. In 2020, the brand--with agencies The Community and 360i--created an underground...
The recent Advertiser Perceptions survey of the SSP market shows that (drumroll ….) Google is still the dominant gateway for...
Facebook introduced its new Transparency Center Wednesday, billing it as a single destination for information on its integrity and transparency...
Amazon’s demand-side platform saw tremendous growth in Q1 as ad spend on the platform soared nearly 90% year over year,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV Winning Google Ad Manager’s second annual Advanced TV...
As companies face pressure to show their data and machine-learning operations are transparent and accountable, a new report from Boston...
Mozilla released its Internet Health Report 2020 Thursday, focusing on what it called "an online ecosystem that is increasingly compromised...
Google Ad Manager remains on the top perch across almost every category in the latest Advertiser Perceptions report. Though the...
DSP use among ad buyers seems to flip every half year between The Trade Desk, Google DV 360 and Amazon...