Magnite increased its purchase data reservoir through a partnership with Attain, a purchase data company. But the data upgrade is...
retail
Retail isn't dead. At least not in the way you think. The biggest takeaway from Commerceweek 2023 was that today's...
How retailers and ad tech interact will determine whether retail media can avoid the same predatory practices that have led...
As the retail media sector expands and evolves, moving up the marketing funnel to include formats such as display, video...
AUCKLAND, Wednesday: A showdown between three major NZ telcos took centre stage at the Retail Employer of the Year Awards...
Kroger Precision Marketing, the grocery chain’s retail media arm, announced plans to bring its self-serve retail media ad tech fully...
Some consumer insights are obvious: People who buy hot dog buns are more likely to buy hot dogs, for example....
Albertsons Media Collective, the retail media network (RMN) operated by food and drug retailer Albertsons, released a working draft of...
Viva Technology attendees will be able to learn more about augmented reality shopping with AR try-on platform Zero10, which is...
AdExchanger’s daily news roundup will return on Tuesday, June 20, in observance of the Juneteenth holiday. As Seen On CTV...