MarketMedia appoints Rory McDonald to accelerate retail media innovation in NZ

AUCKLAND, Tuesday: MarketMedia, the retail media network of The Warehouse Group, has appointed Rory McDonald as head of sales and client partnerships.

McDonald joins MarketMedia from ecommerce technology outfit Rokt in New York, and before that, News Corp in Sydney.

MarketMedia head of strategy and media Alex Lawson said: Rory’s appointment is the next step in MarketMedia’s goal to becoming the preferred retail media network for brands in New Zealand.

“The network reaches the millions of shoppers who visit The Warehouse, Noel Leeming, Warehouse Stationery, and Torpedo7.”

“The network reaches the millions of shoppers who visit The Warehouse, Noel Leeming, Warehouse Stationery, and Torpedo7 both in-store and online each week, through self-service and automated platforms.

“Rory’s e-commerce expertise aligning perfectly with their tech-first approach to retail media. “Rory will be a valuable asset for our clients looking to enhance their marketing with highly targeted campaigns, using The Warehouse Group’s first party data audiences, with measurement precision only a retail media network can provide.”

Rory McDonald said: “I believe the combination of The Warehouse Group’s trusted brands, coupled with a deep understanding of our customer’s behaviour, positions MarketMedia to lead the industry on retail media innovation.

“I’m thrilled to join as we aim to become the preferred retail media network for brands in New Zealand.”