To provide seamless multi-channel marketing opportunities, Foodstuffs is introducing its own retail media business, Foodstuffs Precision Media. The platform, run...
retail
While grocery has little in common with resale--who wants used food, anyway?--two recent retail deals are emblematic of 2022, reflecting...
Uber is the latest brand make the most of its first-party data by riding the rising wave of retail media....
An interview withBrian GleasonCROCourting agencies is a key element of Criteo’s retail media ambitions. Which is one reason Criteo hired...
Editorial opinion byAllison SchiffManaging EditorAdExchangerRetail media networks (RMNs) and the ad industry are in the honeymoon phase. RMNs are currently...
Google, and every other ad tech company, is trying to figure out how to deliver personalized marketing without being creepy...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Jeff Of All Trades The Trade Desk CEO...
Agency network Dentsu has named Madeleine Fashion Group's chief executive Karin Zimmermann as its new CEO for the German and...
Bill MichelsGeneral Manager, Retail MediaBill Michels knows programmatic data. For the past couple years, he’s led The Trade Desk’s entire...
TripAdvisor Media, the travel search and booking company’s three-year-old advertising business, added an in-house creative studio called Wanderlab this week...