The world’s largest consumer product brands are struggling to grow their US businesses. While some of the challenges are macro-economic,...
retail
The revelation that Kroger is developing a data-driven ad platform, Kroger Precision Marketing (KPM), to launch next year, underscores how...
Criteo on Friday released a suite of products, including audience matching and customer prospecting, as well as a new policy...
Ad tech vendors are clicking “add to cart” on first-party retailer data. As brands and retailers grow more comfortable sharing...
This is the latest installment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising...