Retail media networks are slated to be one of the key themes at this year's Cannes Lions Festival. Retailers' buzzy...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Pub Trawl With generative AI tech, publishers are...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cabin Pressure The retail media parade isn’t done...
oOh!media New Zealand is aiming to provide advertisers and media planners with access to more data by adding its retail...
The first step in the retail media evolution is for every retailer to create its own data-driven ad platform. Check....
AUCKLAND, Today: oOh!media NZ has added Retail to the OOH audience measurement platform, Calibre. This aims to provide advertisers with...
AUCKLAND, Today: Kiwis eager to buy better now have an easier time with the launch of New Zealand’s first nationwide B...
Hey Readers, Welcome back to the AdExchanger Commerce Media Newsletter. Thanks for reading! This week, we’re examining the challenges involving...
Closed-loop attribution is a marketer’s dream. But the ease of measuring return on ad spend (ROAS) from placements on ecommerce...
Beneath the hype, retail media networks offer a unique set of tradeoffs to advertisers, according to new data from ad...