Consumers already overwhelmed by the number of streaming services are about to get walloped by a wave of newcomers. And...
Roku
FreeWheel released the next generation of its ad exchange on Tuesday.The Comcast-owned ad server built off its legacy ad exchange,...
Roku wants to save the day for advertisers on over-the-top (OTT) video.The streaming platform launched a program Tuesday to help...
Just a few years ago, Roku focused on getting devices into as many households as possible. But at a certain...
Roku’s platform business, which encompasses advertising and subscription revenue, grew 96% in Q2 to $90 million.Roku’s ad business now makes...
Roku released its Audience Marketplace on Tuesday, designed to let publishers use its first-party data based on how consumers interact...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Otter Acquisition Most people are still busy digesting...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DSPayday? AT&T is in talks to acquire AppNexus and...
Video supply-side platform Beachfront Media is expanding its partnership with White Ops, the digital verification vendor that specializes in bot...
Pay-TV providers are increasingly investing in paid media to promote new and original programming on their streaming video services.To offset...