Salesforce has big plans for its recently released customer data platform (CDP), Customer 360. The world’s largest CRM and DMP...
Salesforce
Salesforce officially threw its hat into the ring with the launch of a customer data platform (CDP) on Tuesday at...
Salesforce has agreed to acquire the data reporting and analytics company Tableau for $15.7 billion, the enterprise cloud giant said...
Datorama, the Salesforce marketing analytics platform, launched an app marketplace Thursday where companies can list new automated data products. AT&T’s...
Salesforce expanded integrations between its marketing cloud platform and Datorama, the customer data platform it acquired for $800 million last...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Clear Your Desk The buy-side push for ad tech...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Accredit Where Due Facebook got a little much-needed positive news...
The data management platform (DMP) category is now a three-horse race, with Salesforce gaining on Oracle, and Adobe nipping at...
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from...
Salesforce on Tuesday introduced Salesforce Customer 360, a unified customer ID that connects profile data across its Sales, Services, Commerce...