Samsung Mobile global executive creative director Jayanta Jenkins is joining Disney to head up content marketing at streamer Disney+ and...
Samsung
Samsung, the country's largest smart TV operator, has built a demand-side platform that brings all of its TV inventory under...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nixby Samsung is negotiating a deal with Alphabet that...
Pity the OTT ad buyer, who must manage reach and frequency goals while finding inventory across a fragmented TV landscape.Often,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Over The Top Ad-supported streaming TV service Tubi surpassed 20...
Find Your Brand VoiceVoice strategies are table stakes for some brands as voice-activated devices proliferate in US homes. Despite little...
Samsung Ads has quietly created the capability to connect over-the-top (OTT) and linear inventory for clients.With 32 million smart TVs...
Marc Mathieu, CMO of Samsung Electronics, America, knows his job is about more than just promoting devices.He’s marketing a lifestyle....
Although cable operators used to be the primary keepers of TV’s distribution and data pipes, the pendulum is swinging toward...
Smart-TV manufacturer Vizio is back in action following February’s settlement with the Federal Trade Commission over its lack of a...