The online advertising industry is in for the bumpiest ride of its existence. Of the 44 basic digital advertising use...
Sandbox
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The CMA Checks In The CMA, the British...
Chief among the concerns at the Interactive Advertising Bureau's Annual Leadership Meeting in Marco Island, Fla., this week is that...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prime Time Ads have arrived on Prime Video. ...
While most Privacy Sandbox solutions are designed to help the internet ecosystem still operate on Chrome once the Google browser...
Even clean rooms have to play in Google’s Privacy Sandbox. Optable, which operates a data management platform (DMP) and a...
The Chrome Privacy Sandbox, Google’s petri dish for testing and developing privacy-preserving ad targeting and measurement, has become the rope...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Cookies Some industry observers (including AdExchanger) have...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sandboxers In The Ring The Trade Desk is...
With third-party cookie deprecation in Chrome beginning next year (so says Google, at least), buyers are finally building frameworks to...