Roku could start running ads every time you pause a blu-ray. Plus, the kickbacks required to play in the retail...
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Digital out-of-home (DOOH) and programmatic advertising should go hand in hand. After all, DOOH campaigns are essentially digital banner ads...
Media agencies usually pay publishers on behalf of their clients, but not at the independent shop, Acadia. Its leader, Jared...
As brands experiment with recent advances in generative machine learning, one of the nation's biggest cable companies is offering small...
NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance...
In October, Anagram spun off from programmatic platform Digilant and relaunched as a full-service media agency. Since then, it’s set...
In this week's episode of CMO moves, Shake Shack's Jay Livingston speaks with Adweek's creative and inclusion editor Shannon Miller....
Big Tech’s ad revenue slump doesn’t seem to be coming to an end anytime soon. Meta reported $ 27.2 billion...
Google recently began testing Topics API, the latest part of its Chrome Privacy Sandbox. It's a significant improvement over FLoC,...
Before co-founding ad tech and mar tech holding group Direct Digital Holdings in 2018, Mark Walker was chief operating officer...