Before co-founding ad tech and mar tech holding group Direct Digital Holdings in 2018, Mark Walker was chief operating officer at Ebony Media. His experience on the sell side was formative. A big part of Walker’s job was to help Ebony with its digital transformation and transition front print to digital, including programmatic monetization. Walker… Continue reading »
The post Newly Public Company Direct Digital Holdings On Why Smaller Pubs Also Need Some Programmatic Love appeared first on AdExchanger.
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