Amazon Web Services took another step in its development as a key ad tech integration hub on Wednesday, with the...
Solution
As cookies, pixels and SDK data become increasingly unreliable, almost all of the large ad platforms are pushing server-side implementations...
Disney may be growing overall revenue, but it’s losing streaming subscribers. Right now, Disney has two main priorities: content bundling...
NZME has revealed it will be the first digital partner in New Zealand to utilise Unified ID 2.0, an innovative...
Sharing enough detail without being overwhelming is a difficult balance to strike, and there’s no perfect answer. But one thing...
Seraj BharwaniChief Strategy Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital...
Streaming is attracting more and more of TV ad spend. And yet, measurement still hasn't caught up. But traditional panel-based...
Nielsen has launched its enhanced Digital Ad Ratings Solution, Powered by Identity, in New Zealand. Forthcoming cookie deprecation is fundamentally...
Spotify and Integral Ad Science said Wednesday that they will team up to provide brand safety transparency through a tool...
In order to gain access to performance advertising budgets (and to prove out the power of publisher first-party data), Vox...