While clean rooms do offer significant value in today’s privacy-first world of data, they are not the be-all and end-all...
Solution
Amazon Web Services took another step in its development as a key ad tech integration hub on Wednesday, with the...
As cookies, pixels and SDK data become increasingly unreliable, almost all of the large ad platforms are pushing server-side implementations...
Disney may be growing overall revenue, but it’s losing streaming subscribers. Right now, Disney has two main priorities: content bundling...
NZME has revealed it will be the first digital partner in New Zealand to utilise Unified ID 2.0, an innovative...
Sharing enough detail without being overwhelming is a difficult balance to strike, and there’s no perfect answer. But one thing...
Seraj BharwaniChief Strategy Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital...
Streaming is attracting more and more of TV ad spend. And yet, measurement still hasn't caught up. But traditional panel-based...
Nielsen has launched its enhanced Digital Ad Ratings Solution, Powered by Identity, in New Zealand. Forthcoming cookie deprecation is fundamentally...
Spotify and Integral Ad Science said Wednesday that they will team up to provide brand safety transparency through a tool...