Most of us grew up hearing fairy tales at bedtime and watching cartoons on TV. Jack Waley-Cohen's childhood looked a...
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Following the 75-day extension for a possible TikTok ban in the U.S., Instagram is aggressively courting top creators. Over the...
TV measurement is migrating from traditional sample-based systems to solutions built on big data. In other words, measuring TV audiences...
Domino's is fueling gaming sessions and solving beauty emergencies with a novel buy one, get one free offer in the...
TV measurement platform Innovid has a new frequency management product that manages frequency caps across connected TV, mobile and desktop,...
In 2023, $ 247 billion--17.6% of U.S. online sales revenue--was lost to returns, versus the 14.5% return loss for items...
Since the dawn of programmatic advertising, unscrupulous publishers have been devising ways to manipulate digital ad auctions, getting brands to...
In 2020, the term for “made for advertising” didn’t exist. The arbitrage sites, whose sole function is to cynically manipulate...
Getting consumers' attention is about to get easier. Supply-side platform (SSP) PubMatic and attention vendor Playground xyz have struck a...
The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement...