TV measurement is migrating from traditional sample-based systems to solutions built on big data. In other words, measuring TV audiences...
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Domino's is fueling gaming sessions and solving beauty emergencies with a novel buy one, get one free offer in the...
TV measurement platform Innovid has a new frequency management product that manages frequency caps across connected TV, mobile and desktop,...
In 2023, $ 247 billion--17.6% of U.S. online sales revenue--was lost to returns, versus the 14.5% return loss for items...
Since the dawn of programmatic advertising, unscrupulous publishers have been devising ways to manipulate digital ad auctions, getting brands to...
In 2020, the term for “made for advertising” didn’t exist. The arbitrage sites, whose sole function is to cynically manipulate...
Getting consumers' attention is about to get easier. Supply-side platform (SSP) PubMatic and attention vendor Playground xyz have struck a...
The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement...
TV industry execs talked clean rooms at CES – including their ironic lack of interoperability. Advertisers will need more than...
Twitter's self-described "Complaint Hotline Operator," Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser concerns...