This post was created in partnership with Octagon Global expansion is rapidly changing how sports leagues, particularly the NFL, operate...
Sports
The company expects more multi-sport buys and live opportunities for advertisers. Adweek Feed
Fox Corp. CEO touts advertising and sports strength in earnings call. Adweek Feed
Sports content is significant part of NBCUniversal's streaming growth, and political tensions could impact its upcoming broadcasts. The post NBCUniversal...
Paramount takes a big swing with guaranteed placements in live moments. Adweek Feed
Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year...
Nike's earnings rose slightly, but company is 'nowhere near our potential,' per CEO Elliott Hill Adweek Feed
Amazon's NBA, NFL, and golf programming scored huge engagement for brands. Adweek Feed
See the advertisers showcasing deals during Prime Video's NFL, NBA, and golf programming. Adweek Feed
At ADWEEK House's Raceway activation at Formula One’s Las Vegas Grand Prix, execs from Google, EA Sports, Amazon discussed the...