Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google –...
SSPs
OpenX would like people to stop thinking about supply-side platforms as “dumb pipes,” thank you very much. There may have...
The two biggest supply-side platforms (SSPs), Magnite and PubMatic, have started charging publishers additional fees for bespoke programs that connect...
SSPs are coming for streaming media. The average CTV platform now authorizes 30 SSPs to sell its inventory, doubling the...
Native advertising is hardly new. Companies like TripleLift, which created the category of programmatic native, are now in their awkward...
Equativ, a supply-side platform headquartered in Paris and New York, is acquiring Sharethrough, another SSP with a strong North American...
Most of the companies in the digital marketing ecosystem have traditionally serviced either the supply or the demand side. ...
In 1897, a newspaper mistakenly published Mark Twain’s obituary, despite the fact that Twain was still very much alive. When...
Disney just took the next stop on its journey to automate as much of its ad sales as possible by...
As supply-path optimization (SPO) becomes the rallying cry of our entire industry, the complexity of the CTV landscape is in...