AdExchanger is taking the day off for Labor Day! The daily news round-up will return September 5. Here’s today’s AdExchanger.com...
standards
Ad buyers have switched up their YouTube strategies after a report rocked the industry late last month, accusing the tech...
The IAB Tech Lab has updated its OpenRTB standard to include objects specifically designed for DOOH. It also published new...
Meta spent the Tuesday before Thanksgiving giving thanks to itself with its release of its Adversarial Threat Report for the...
On Sept. 20, 2021, Apple changed the email marketing landscape forever with the launch of its Mail Privacy Protection (MPP)...
LONDON, NEW YORK, SAN FRANCISCO, SYDNEY, Sunday: GroupM, WPP’s media investment group, today announced the creation of a client coalition...
Data clean rooms are to 2022 what customer data platforms were to 2019: Everyone’s talking about them, but people don’t...
The New Zealand Out of Home industry is finally getting a set of standards to make it easier to compare...
The ad industry’s efforts to create universal measurement standards for gaming environments just took a major leap forward. Tuesday, the...
Connected TV may be the media industry’s shiniest new toy, but it’s not squeaky clean. And CTV is certainly not...