By now, you’ve likely heard the term “data clean room.” In fact, you’re probably sick of it. But data clean...
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Editor's note: In this article, Adweek deviated from its style of using "Latinx" due to the writer's preference. "Latine" is...
Government intervention in the world of ad tech is taking place on two sides: antitrust action and “commercial surveillance.” At...
Small, direct-to-consumer companies that built businesses on the back of Facebook are pivoting. They’re moving budgets over to TikTok and...
There’s bipartisan support for data privacy, but the American Data Privacy and Protection Act (ADPPA) isn’t sailing smoothly through the...
Oracle CEO Larry Ellison once boasted quite publicly about the company’s 5-billion-strong ID device graph. But Oracle’s use of third-party...
Rather than relying on panels, digital advertising promised precision. Marketers could track clicks across the entirety of their media spend...
Economists and consumers agree: We're in a recession, and brands are, understandably, nervous. Nervous about what's next, sure, but also...
It’s hard to compete against Google. But Google is under pressure around the world – and anytime a regulator starts investigating...
HIPPA is in the news. Meta just got sued over an alleged violation of the law. But HIPAA, which stands...