Despite the massive shift of eyeballs from linear to streaming content, concerns over ad fraud have some major advertisers reluctant...
Supply
Add Vibe.co to the list of CTV ad platforms that are kicking supply-side resellers to the curb. The post Why...
SSPs are looking pretty ripe for acquisition; agencies want real man-on-the-street content from actual human men; and AI slop is...
Retail media can make for strange bedfellows. And none perhaps are so strange a pair as Google and Criteo. But...
The Trade Desk, Viant, and industry analysts say the “whole ecosystem is being upended." Adweek Feed
AUCKLAND, Today: Whittaker’s is expanding its cocoa sourcing beyond Ghana, now including beans from other African regions that meet its...
TikTok announced this week that it would allow search advertising to be targeted by keyword. Plus, streaming ad supply now...
The programmatic advertising landscape has evolved significantly since its inception, introducing new complexities and challenges for both buyers and sellers....
The big promise of programmatic is expanded reach. But we all know the reality is a lot more complicated. With...
How and where ads are placed has a huge impact on carbon emissions for digital media companies, a new report...