AUCKLAND, Today: Whittaker’s is expanding its cocoa sourcing beyond Ghana, now including beans from other African regions that meet its...
Supply
TikTok announced this week that it would allow search advertising to be targeted by keyword. Plus, streaming ad supply now...
The programmatic advertising landscape has evolved significantly since its inception, introducing new complexities and challenges for both buyers and sellers....
The big promise of programmatic is expanded reach. But we all know the reality is a lot more complicated. With...
How and where ads are placed has a huge impact on carbon emissions for digital media companies, a new report...
The impending deprecation of third-party cookies (any day now, really, we mean it) is changing how ad tech companies build...
The open web stands as a testament to freedom of communication, innovation and the collective pursuit of knowledge. However, lurking...
Most of the companies in the digital marketing ecosystem have traditionally serviced either the supply or the demand side. ...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maybe Next Time One painful aspect of Google’s...
It’s getting tough for demand platforms as they face the rising cost of supply of programmatic inventory. Rising levels of...