TV inventory shrinks as supply paths proliferate. To help organize the chaos, video ad server Innovid launched a new supply-path...
Supply
Disney just took the next stop on its journey to automate as much of its ad sales as possible by...
“We’re not exposed to MFA.” “All our vendors block it and we mostly buy through private marketplaces.” “Our verification service...
When Guillaume Grimbert was working on Google’s DV360 product team in 2019, sustainability wasn’t much discussed in programmatic. When the...
For digital advertisers, tomorrow, Saturday, February 24, marks a new and unwanted holiday: Made-for-Advertising (MFA) Freedom Day. MFA Freedom Day...
HyphaMetrics is integrating its own data with viewing data from measurement provider Samba TV as part of a new panel...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prime Time Ads have arrived on Prime Video. ...
Here are some key challenges preventing retail media from reaching its full potential, with some ideas for how to overcome...
It's possible to improve your efficiency as a publisher while also reducing your carbon footprint, with no cost to revenue....
With screens omnipresent in modern life, the digital out-of-home (DOOH) advertising channel continues to see growth. One reason for this:...