Deal IDs are helping publishers package their audience data while providing advertisers the flexibility and transparency that they’ve desired for...
Supply
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Shorts Deal YouTube’s expansion of revenue sharing to...
Despite transparency woes, programmatic buying on CTV is evolving. M&A is helping spur maturation in the market. Tremor International, for...
Programmatic advertising can be notoriously complex. But in the streaming category in particular, there is ample opportunity to improve transparency,...
Lauren FisherGM of Business Intelligence“The Sell Sider” is a column written by the sell side of the digital media community....
Ben RileyGeneral Manager“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. As Far As The Eye Can CTV Connected TV...
An interview withJill WittkoppVP of Product Jill Wittkopp, VP of product at the IAB Tech Lab, will be speaking at...
A podcast interview withRuben SchreursChief Product OfficerThe programmatic supply chain is a confusing, murky and complex mess. That’s not news....
The hit sitcom The Office was packed with awkward situations. Actor and writer Zach Woods, who joined the main cast...