The demand-side platforms of two ad-tech vendors, Yahoo and Amobee, have removed Google Open Bidding as a path of supply...
Supply
Despite macroeconomic factors that are throttling the U.S. television industry, Roku grew to 61.3 million active accounts in the first...
Now that the WarnerMedia-Discovery deal has closed, two top streaming apps will be under its roof: HBO Max and Discovery+....
On Monday, Tatari, a buy-side linear and connected TV ad platform specializing in performance-based measurement, announced its plans to buy...
Retail media is at the top of many marketers' minds as retailers amass huge amounts of ad dollars, chipping away...
Last spring, the media and marketing world experienced a tipping point of sorts around the topic of supporting minority-owned and...
Roku maintained its dominance in the connected TV landscape to close out 2021, hitting 60.1 million active accounts in the...
The twin shipping ports of Los Angeles and Long Beach made national news late last year, becoming the poster children...
Advertising can be cheap. But acquiring new users is almost always expensive. Which is why the Instacart ads team is...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...