As we undergo major shifts in digital advertising, the evolution and sophistication of programmatic strategies continues to redefine the landscape....
SupplyPath
Programmatic platforms are still unclear whether supply-path optimization is a way to compete or cooperate with each other. The post...
The demand-side platform Viant announced an expansion of its supply-path optimization solution for connected TV ad buying. The post Viant...
The TV term du jour is supply-path optimization. And SSPs in particular are under intense pressure to carve out competitive...
The complexity and lack of transparency in the programmatic ad buying ecosystem makes it hard to understand who you’re buying...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...