Publisher Supply-Path Optimization Matters. The Question Is, To Whom?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Emry DowningHall, SVP of programmatic revenue and strategy at Unwind Media. The Trade Desk’s OpenPath launch filled me with nostalgia. Header bidding early adopters would often speculate about the inevitability of a future where publishers… Continue reading »

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