Even the experts at companies whose future depends on explaining the value exchange of personalized advertising to consumers struggle to...
tech
A rose by any name will smell as sweet, sure. But attribution by any name doesn’t work the same. Marketers...
While a healthy chunk of adults in the U.S. still believe there should be more government regulation of major technology...
AdExchanger’s Alyssa Boyle reports back from the NewFronts trenches (which is to say, the red carpets and would-be galas). The...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ye Shall Not Password! Password sharing isn’t just a...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Two years after it was bought by Fox Corporation, Tubi is doubling down on everything from original programming to ad...
Facebook marketer Rok Hladnik awoke last Thursday to discover that more than half of the 140 Facebook ad accounts he...
A Steve Aoki stage performance can involve many things. Stunningly elaborate visual effects. Strobe lights. Cake throwing. A collection of...
Following Russia’s invasion of Ukraine, the ad tech industry took steps to freeze Russian-owned media companies out of the advertising...