For years, data privacy regulators didn’t have the tools – or the teeth – they needed to effectively enforce proper...
tech
The 27 leading technology companies that make up the membership of the Tech Coalition committed to adopt the Voluntary Industry...
The IAB Tech Lab announced its Global Privacy Platform (GPP), a framework to standardize the sharing of consent signals so...
With so many regional privacy laws around the world, and more on the way, compliance is complicated. Rube Goldberg comes...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. PET Lovers Privacy-enhancing technologies (PETs) are the industry’s latest...
Netflix plans to introduce ads … and ad tech vet (and mayor of ad tech Twitter) Ari Paparo is rolling...
Even the experts at companies whose future depends on explaining the value exchange of personalized advertising to consumers struggle to...
A rose by any name will smell as sweet, sure. But attribution by any name doesn’t work the same. Marketers...
While a healthy chunk of adults in the U.S. still believe there should be more government regulation of major technology...
AdExchanger’s Alyssa Boyle reports back from the NewFronts trenches (which is to say, the red carpets and would-be galas). The...