“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
Testing
Reddit is testing a new way for moderators to welcome new members to their communities. The custom messages, for mobile...
Facebook began testing a new in-app screen Monday that will appear before the opt-in prompt required in iOS 14 apps...
Food delivery app Deliveroo has long wanted to justify spending more on affiliate marketing, but the tech to measure affiliate...
Instagram will begin testing a way for users to create and share fundraisers for nonprofits directly within feed. People will...
Left with a patchwork of testing options and domestic quarantines in the face of a public health crisis, travelers have...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Facebook confirmed that it is testing giving Instagram users the option of combining Instagram Direct with Messenger From Facebook. The...
Large marketers are constantly running scores of experiments on their media investments. That can make optimization tricky, said Sadie Daryan,...
Oops emails, TBD subject lines, sending messages to the wrong segment, sending notifications at the wrong time – even the most...