“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Priti Patel Powell, senior director of business development and strategy at PubMatic. Mention an A/B test and many advertisers immediately think about creative assets. Pitting one design or bit of content against another is… Continue reading »
The post Publishers Need To Fix Their Approach To Performance Testing appeared first on AdExchanger.
More Stories
Sex.life’s quickie to 1 million downloads
Draymond Green Addresses His ‘Questionable’ Choices in AT&T Ad
Netflix Announces New Ad Measurement Options Ahead Of The Upfronts