People may like to say data is the new oil, but digital platforms have no business being regulated like old-school...
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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Marketers need to remember: The metaverse may be the loudest stage at the festival, but it's not the only band...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Rory Gallery says local ad agencies risks disrespecting their audience, and that a mindset shift is needed if creatives really...
Sometimes a Super Bowl ad doesn't have as much to do with raising awareness as it does establishing legitimacy. A...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Affiliate naysayers have had the same critiques for years, and the industry has proven them wrong every step of the...