Sometimes a Super Bowl ad doesn't have as much to do with raising awareness as it does establishing legitimacy. A...
Than
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Affiliate naysayers have had the same critiques for years, and the industry has proven them wrong every step of the...
Twitter Gaming took a look back at gaming-related chatter on the social network in 2021. Twitter said there were more...
Let's be honest, it's been a long year in more ways than one. Between vaccinations, boosters and variants, there's been...
'Tis the season for holiday ads that combine the festive spirit with deeply sentimental narratives. Chevrolet is no exception as...
By Konstantin Bayandin, Founder & CEO at Tomi.ai Every advertiser knows the value of using microsegmentation to target audiences most...
Shoppers spent $ 10.7 billion on Cyber Monday 2021, which is about $ 100 million shy of the record set...
The retail data revolution is constrained by its laser-focus on advertising, if you ask Brian Archey, Conagra Brand’s sr. director...
By Eran Udassin, VP of product and operations at Rivr This article is sponsored by Rivr. Programmatic bidding should be...