With the rise of supply-path optimization, SSPs are under pressure to prove they aren’t just interchangeable pipes. Their drive to...
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Infillion, an ad tech business built on M&A, is back with another acquisition. The latest move will help bring retail...
Every election season, publishers lose out on billions in digital ad dollars to programmatic middlemen – but sell-side curation could help...
Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly...
Unusual, a new AI discoverability startup, analyzes how brands appear within AI search and provides suggestions on how to better...
MS NOW and CNN experienced across-the-board declines. Adweek Feed
It’s been 15 years since this comic first ran in January 2011, and there’s something both quaint and timeless about it....
A sports-heavy week led to no title finishing above a billion viewing minutes. Adweek Feed
Shoppers are increasingly turning to AI first, using ChatGPT and Perplexity to research, compare, and discover gifts before going to...