Streaming services that monetize with ads must prioritize engagement first and foremost. But programmers and investors alike named engagement as...
Time
Rich Greenfield Has A Message For Streaming Platforms: Spend Way More Time Thinking About Time Spent
Why are there so many loss-leading streaming services? Blame it on Bob Iger. “It was Bob Iger’s fault, and I...
Converged funnel. Flattened funnel. Collapsed funnel. The non-funnel funnel. The funnel has been such a powerful visualization for the buying...
Coca-Cola partnered with Time Out to create a new travel guide of food destinations inspired by culture and entertainment. The...
The online advertising industry is in for the bumpiest ride of its existence. Of the 44 basic digital advertising use...
The main theme one can draw from ad tech M&A activity in 2023 is that there wasn’t one. Despite a...
To celebrate the 25th anniversary of the release of her debut single, "Baby One More Time," Britney Spears partnered with...
The marketing industry is calling out for leadership. And CMOs are responding: “Meh.” Marketing chiefs are accustomed to justifying their...
Wishing you a meaningful Martin Luther King Jr. Day! A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem....
Last year, I decided to start an ad agency called Bandits & Friends along with Courtney Berry and my longtime...