The Trade Desk beat its own expectations for Q1, but Wall Street wasn’t pleased. The stock is currently tumbling, down...
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Linear and addressable are getting a little love from Unified ID 2.0. On Friday, Blockgraph announced plans to work with...
Publicis Groupe's identity-resolution offering Epsilon and The Trade Desk are partnering to make their respective user-ID products interoperable. The tie-up...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Critic Tim Wu, a leading critic of big...
Despite the pandemic, The Trade Desk’s year over year Q4 growth accelerated in 2020, increasing revenue 48% to $ 320...
The Trade Desk is handing over control of Unified ID 2.0, a possible replacement to third-party cookies, to Prebid, a...
Walmart is building infrastructure to support its fast-growing retail media business. After more than a year of testing, it settled...
The Trade Desk is looking for the industry’s stamp of approval for the open source Unified ID 2.0 framework. On...
The Trade Desk has submitted its Unified ID 2.0 for approval to industry body Partnership for Responsible Addressable Media (PRAM)...
The demise of the third-party cookie as an effective online advertising tool is 12 months away. The Trade Desk-led initiative,...