The Trade Desk has submitted its Unified ID 2.0 for approval to industry body Partnership for Responsible Addressable Media (PRAM)...
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The demise of the third-party cookie as an effective online advertising tool is 12 months away. The Trade Desk-led initiative,...
Holy stock market obliteration, Batman! The Trade Desk continued its meteoric trajectory, when it reported Q3 revenue of $ 216...
The Trade Desk posted record-high quarterly revenue in Q3, attributing the growth to the continued embrace of data-driven advertising brought...
The Trade Desk is on a tear, striking three partnerships in quick succession over the course of a week to...
The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less,...
The Trade Desk is making its first bid for ubiquity for the Unified ID 2.0. Through a partnership with LiveRamp,...
It’s not the biggest surprise that Google, The Trade Desk and MediaMath were pegged as “leaders” in Gartner’s third Magic...
The Trade Desk’s stock was up nearly 5% in after-hour’s trading on Thursday, despite posting a 13% year-over-over dip in...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Re-Unified The Trade Desk is updating its Unified ID...