Transparency is the keystone that will bring together the best of linear advertising with the best of programmatic. Brands should...
transparency
An interview withJill WittkoppVP of Product Jill Wittkopp, VP of product at the IAB Tech Lab, will be speaking at...
Many publishers are betting big on seller-defined audiences (SDA) as a centerpiece of their post-third-party-cookie monetization plans. Seller-defined audiences is...
Twitter's Transparency Report hit a nice, round number Thursday: 20. The social network said in a blog post introducing its...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Frustration with blanket brand safety and suitability solutions is boiling over, leading some publishers to call for marketers to block...
The 27 leading technology companies that make up the membership of the Tech Coalition committed to adopt the Voluntary Industry...
A bipartisan group of high-ranking U.S. senators introduced a bill today that, if passed into law, would require Google to...
Apple's App Tracking Transparency changes to its iOS operating system continue to take their toll on Meta, but changes made...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....