On Day Four of the Google ad tech antitrust trial in Virginia, we boarded a time machine that took us...
Unified
To enable startups to seamlessly integrate with DSPs, ad servers, ad exchanges, measurement platforms and SSPs, a centralized ecosystem and...
NZME has revealed it will be the first digital partner in New Zealand to utilise Unified ID 2.0, an innovative...
Prebid has decided not to serve as public operator for Unified ID 2.0, a decision it made quietly last year....
Paramount is planting a new flag on its mountain of advertising capabilities. Top line Paramount Advertising announced on Wednesday that...
My kingdom for an independent third-party administrator. Although The Trade Desk is still seeking an entity to fulfill the admin...
Add MediaMath to the list of Unified ID 2.0 partners. On Tuesday, MediaMath announced its integration with UID2, which is...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Well, here’s the most ad techy thing ever: Clean room platform InfoSum is integrating with Unified ID 2.0 to expand...
AppLovin and The Trade Desk announced twin news items today. The mobile gaming and advertising giant launched an integration with...