On Thursday, Publicis-owned Epsilon became the latest company to support Unified ID 2.0. UID 2.0 is an open-source industry initiative,...
Unified
Criteo has started testing the single sign-on (SSO) solution – called OpenPass – that will serve as the consumer-facing component of...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Unified ID 2.0 is about to begin beta testing. Starting next week, advertisers will be able to start transacting on...
Online identity resolution solutions. Two years ago, they were all ambition – but today, they’re undergoing tests and people are starting...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. ...
Google called the future of Unified ID 2.0 into question, without directly naming it, by clearly stating that it has...
Xandr announced three integrations with identity initiatives on Wednesday: Europe’s netID login consortium, LiveRamp IdentityLink and Unified ID 2.0 (natch)....
One of the biggest questions dogging Unified ID 2.0 has been answered. Independent industry organization Prebid.org will serve as operator...
The Trade Desk is handing over control of Unified ID 2.0, a possible replacement to third-party cookies, to Prebid, a...