The Trade Desk is handing over control of Unified ID 2.0, a possible replacement to third-party cookies, to Prebid, a...
Unified
Batter up: On Thursday, sports-focused live TV streaming service FuboTV became the first connected TV company to join the Unified...
The Trade Desk is looking for the industry’s stamp of approval for the open source Unified ID 2.0 framework. On...
The Trade Desk has submitted its Unified ID 2.0 for approval to industry body Partnership for Responsible Addressable Media (PRAM)...
The demise of the third-party cookie as an effective online advertising tool is 12 months away. The Trade Desk-led initiative,...
You didn’t think 2020 would end without at least one more Unified ID 2.0 announcement, did you? IRIS.TV, a video...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: Unified ID 2.0 appeared first...
The Washington Post said Wednesday that it will adopt the Unified ID 2.0 framework – the first publisher to do so...
It’s getting cozy over in Unified ID 2.0 Land. SSP OpenX said on Tuesday it plans to adopt the open...
It’s supply-side platform week for Unified ID 2.0. On Tuesday, PubMatic signed onto the initiative, one day after Magnite and...