Magnite is the latest ad tech company to throw in with the Unified ID 2.0 initiative, an open source ID...
Unified
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
The Trade Desk is on a tear, striking three partnerships in quick succession over the course of a week to...
The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unified Criteo and The Trade Desk might be competitors...
The Trade Desk is making its first bid for ubiquity for the Unified ID 2.0. Through a partnership with LiveRamp,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Re-Unified The Trade Desk is updating its Unified ID...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane...
The House of the Mouse has one ad tech team now. Disney has merged all of its ad tech talent...