Campaign planners are the oracles of advertising, poring over prior results, designing A/B tests, identifying target audiences and crafting compelling...
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Selling creativity in large multinational companies can often be a laborious challenge. There is always pressure from the C-suite to...
If there is one term dominating the headlines right now, it’s AI. With the promise to transform the world as...
AUCKLAND, Today: The Comms Council has engaged Dr Wayne Lotherington from France to introduce The MAChINE, a two-day “game-changing” workshop...
Snapchat is bringing the fire for the premiere of House of the Dragon on HBO Sunday (Aug. 21). A new...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
WELLINGTON, Today: With the Covid-19 vaccine now becoming more available, Sweetshop and Clemenger BBDO decided it was time to “shift...
The latest ‘Unite against COVID-19’ campaign from Clemenger BBDO focuses on showing all of New Zealand the many positive things...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
This article is sponsored by Xandr. In about a year, more than 56 million US households will be cord cutters...