Communicating complex policy changes can be a significant challenge, especially when they impact everyday people. When the New Zealand Government...
User
Damned if you deprecate, damned if you don’t. In July, after four years of Sturm und Drang, Google announced it...
Doing more with less is the name of the advertising game these days. Strict compliance and privacy laws combined with...
When Google announced its plan to remove cookies from Chrome, whispers of an apocalypse echoed across the ad industry. Many...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Agent Of Chaos In developer toolkits and...
Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data...
The “P” in “ChatGPT” is perfect for cookieless targeting. Here “P” stands for pre-trained. It’s an aspect of the latest...
Privacy and personalization often feel mutually exclusive in ad tech. And no wonder. The online advertising industry is in the...
Ad tech companies manage billions of advertising bids across thousands of publishers in a matter of milliseconds. So, when a...
Based on TikTok CEO Shou Chew’s appearance before the House Committee on Energy and Commerce on Thursday, Congress isn’t buying...