Generative artificial intelligence has already unlocked a host of new capabilities for marketers, particularly regarding ad creative. Still, the technology...
Using
Contextual targeting is getting a generative AI glow-up. In the old days of contextual targeting, a media planner came up...
What does generative AI have in common with customer data platform (CDP) technology? Both are represented in Gartner’s most recent...
Although thought leaders love to pontificate about the convergence of media and creative on stage at industry conferences, media and...
Noted advertising futurist Rishad Tobaccowala recently published an article in which he claims, in response to Bill Gates, that "AI...
Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. Latine is...
Many developers specifically target Apple device owners because they’re known to spend more on in-app purchases than people who own...
Cookie maker Chips Ahoy is celebrating multicultural artists with its "Happy By Design" campaign, which allows people to access an...
Brands like WhistlePig, Kia and Comcast are finding ways to combine sustainability and marketing efforts, thanks to a patented film...
Marketers are eager to get the attention of fast-growing US Hispanic audiences. But measurement can get fuzzy fast. This measurement...