In partnership with Tesco Group, Coca-Cola is inviting people to try a bottle of Coca-Cola Zero Sugar through an augmented...
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Paramount and Omnicom Media Group unveil a pilot test transacting on VideoAmp using the data activation platform Mediaocean to automate...
Pizza chain Hungry Howie's is celebrating its 50th anniversary by launching a secret menu of specialty pizza options that customers...
Call it the lovechild of dynamic creative optimization and contextual advertising. On Thursday, audio marketing platform Instreamatic released a product...
Magnite increased its purchase data reservoir through a partnership with Attain, a purchase data company. But the data upgrade is...
Generative artificial intelligence may have captured the attention of the media industry because of its potential to reshape the landscapes...
Rapper Drake is incorporating augmented reality into his It's All a Blur tour by overlaying Snapchat's popular Crying Lens on...
Business-to-business customers are people, too. ZoomInfo provides the data and technology that helps b-to-b clients enter the market, find customers...
Feminine care is a crowded market. Menstrual product brand August, which has a Gen Z founder, saw an opportunity to...
Publishers have long struggled to prove the efficacy of their digital ad products to brand partners, but in the last...