Challenge Fuel and long-term agency partner Bettle–Associates have launched a new campaign this month. The campaign is a timely one...
value
Mark Zuckerberg’s “move fast and break things” mantra may have suited the early days of Facebook, but it’s a risky...
Campaign planners are the oracles of advertising, poring over prior results, designing A/B tests, identifying target audiences and crafting compelling...
In this episode of The Garage, hosts Dan Massimino and Evan Hovorka are joined by JSD, chief commercial officer at...
I recently caught up with Viant co-founders Tim (CEO) and Chris (COO) Vanderhook – or, as I like to think...
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Verizon Value CMO Cheryl...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Walmart’s Writing On The Walls Targeting in aisle three?...
YouTube is expanding its affiliate and shopping monetization products. Plus: Publishers are revamping their site and content quality to bear...
AUCKLAND, Today: Subway® New Zealand highlights their value with another bold campaign, focusing on the hefty size of their Footlongs....
Zefr is the latest company to name a chief AI officer. Jon Morra was promoted to the role in February...