Despite turbulence brought on by an uncertain economy, Big Tech continues to lead the way in overall brand experience. Kantar's...
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Among the most frequent benefits touted with SPO is improved efficiency. When costs are reduced while maintaining effectiveness, greater return...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Live Shopping ROI … Or RIP? Amazon, TikTok,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Palm Readers Panera is an early adopter of...
There’s no such thing as “compliance by obscurity,” says Sheila Colclasure, who serves as global chief digital responsibility and public...
In this episode of Brave Commerce, Austin Leonard, head of sales at Sam's Club Member Access Platform (MAP), highlights the...
Ask most industry experts about the advantage of advertising on streaming platforms, and chances are they will tell you “better...
People shopping for everything from shampoo to furniture to life insurance look different today than they did a decade ago....
As temperatures fell and utility bills rose this winter, Frank*Energy followed its successful rebrand with a new retail campaign via...
The national brand value of Russia has diminished by almost $ 150 billion over the last year since its invasion...