Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Of Paramount Importance ViacomCBS became “Paramount” on Wednesday, elevating...
ViacomCBS
Farewell, ViacomCBS. Hello, Paramount. ViacomCBS is officially changing its company name to Paramount, effective Wednesday. The announcement was made by...
Snap Inc. extended its content deals with three media giants: Disney Media and Entertainment Distribution, NBCUniversal and ViacomCBS. The company...
Earlier this week, The CW chairman and CEO Mark Pedowitz was among the TV execs who told Adweek his top...
ViacomCBS's free, ad-supported streamer Pluto TV is focused on growth, not on turning a profit. But as the platform became...
A new multiyear global agreement between ViacomCBS and Twitter will bring premium digital content from hit shows, iconic franchises and...
ViacomCBS streamer Paramount+ is growing fast, and to give it an even bigger boost, the company is teaming up with...
For Harley Block and Michelle McAlear, helping brands authentically reach Gen Z has been the focus of their careers. Effectively...
VideoAmp is getting its shot to take on Nielsen. ViacomCBS tapped the measurement company to guarantee media buys. VideoAmp will...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BuzzKill As he prepares to take his company public...