PubMatic is letting buyers purchase inventory directly from agencies and brands, without using demand-side platforms, via a new product called...
video
AUCKLAND, Today: oOh!media NZ has launched a video out-of-home (VOOH) content offering that will be available in retail centres across...
The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its...
Ooh!media NZ has introduced a fresh Video Out of Home (VOOH) content service that will be accessible in retail hubs...
As streaming has become a well-established presence in U.S. households, Amazon has a new statistic it wants to share this...
Mail Metro Media partnered with Firework to integrate a new vertical video player across dmg’s sites that features interstitial ads...
Disintermediation is in the air. If The Trade Desk’s OpenPath cuts out SSPs (while claiming not to), Magnite’s ClearLine cuts...
Given industrywide pushback, the IAB Tech Lab has amended its previous update to its guidelines for in-stream and out-stream video....
Now that YouTube is barreling into the CTV space, legacy programmers are putting their collective foot down about what counts...
Supplemental insurance isn’t sexy. But with the right media strategy, even insurance brands can engage new (and younger) audiences. Aflac,...