The TikTok mobile application allows users to share videos with other people outside of the TikTok app. For instance, users...
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The TV term du jour is supply-path optimization. And SSPs in particular are under intense pressure to carve out competitive...
Running video ads can be carbon intensive – and expensive. That’s why LATAM Airlines, Latin America’s largest airline, partnered with...
Mobile-first advertising company Kargo has announced the acquisition of VideoByte, a video advertising platform focused on a viewer-first experience across...
Video creators are in a period of “rapid experimentation,” said TheSoul VP of content distribution Victor Potrel. Some are pursuing...
The food and snack maker Danone consolidated its video ad buying within the GroupM-owned agency Wavemaker and Google’s DSP, DV360,...
TikTok rolled out audience controls for live creators last year, enabling them to restrict their content to viewers 18 and...
Short-form video? Reels? Shorts? Those are so last week. Subscription service Twitter Blue is now enabling users to upload videos...
Beginning in the summer of 2020, social media platforms including Facebook, Instagram and YouTube--as well as Pinterest, Twitter and even...
TikTok is releasing a new feature aimed at providing clarity on why a specific video appeared in a user's For...