The words “video game advertising” conjure images of digital billboards in virtual worlds, but that doesn’t capture the full breadth...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Whoop Deduped Open Bidding, Google’s alternative to header bidding...
A seasonal retailer is scrambling to advertise a new Mother's Day promotion. The company only has two weeks to make...
Debates over bots and flying poop emojis won't slow the momentum of audio feature Twitter Spaces. The social network shared...
Are you a creative enthusiast, who loves brand, and excels at breathing life into visual campaigns that engage, inform, and...
Instagram now allows users to create practice Instagram Live videos by changing the audience type for their content. A practice...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
For three seasons, Prime Video's period comedy The Marvelous Mrs. Maisel has transported fans to late-1950s, early-1960s New York through...
Greg Via broke into sports marketing by helping Michael Jordan sell Gatorade. He pulled Derek Jeter, Roger Federer, Tiger Woods...
In the past month alone, Take-Two Interactive acquired Zynga for $ 13 billion, Sony PlayStation bought the game studio Bungie...